# Frontmat Frontmat is studio management software for boutique fitness studios (reformer and mat Pilates, barre, yoga): class schedule, spot booking on the studio's real floor plan, memberships and class packs, payments through Stripe, waitlists with timed claim windows, referrals and milestone badges, staff roles, a branded member web app members install from the browser, one list of everyone who asked about the studio and has not booked (Leads) with three automatic follow-up emails over ten days in the studio's words, and a timeline of every person with a warning when a regular starts coming less often. It runs any number of locations under one account. Pricing: $99 per month flat, every feature and every location included, month to month, no contract. Card processing is Stripe's published rate (2.9% + 30c online in the US) paid to Stripe; Frontmat adds no markup, platform fee, or commission. Free trial without a card; no sales call. What Frontmat does not do: payroll, retail point of sale, appointment-first scheduling, card-present terminals, a consumer marketplace, or an AI front desk. Studios that need those are told so plainly and pointed elsewhere. Migration: member exports from Mindbody and Punchpass import as they come; the import runs as a dry run first. Balances and class history carry over. Data exports any time, including after canceling. Citable pages: - https://frontmat.studio/demo.html (the product in under two minutes, with transcript; Leads, follow-up and the timeline included since October 23, 2026) - https://frontmat.studio/ (product, pricing, FAQ, and a one-minute video of Leads and follow-up) - https://frontmat.studio/pricing/ (the price: $99 a month flat, every feature and every location, month to month; what it costs elsewhere; what Frontmat does not do; the questions owners ask about the price) - https://frontmat.studio/features/ (every feature on its own page, each with a one-minute video: booking and spot booking, the member app, the schedule on your own website, leads and follow-up, payments, reports, multi-location; each with a video of about a minute, and a watch page with its transcript at /features//video/) - https://frontmat.studio/features/leads/ (Leads and lead follow-up: everyone who asked in one list, three emails over ten days in the studio's words, the hand-off when they book, one timeline per person, the funnel to day 90; with the one-minute video) - https://frontmat.studio/for/ (Frontmat by studio type: reformer Pilates, yoga, barre, indoor cycling, small-group boutique fitness) - https://frontmat.studio/compare.html (Mindbody alternatives in 2026, including what Frontmat lacks) - https://frontmat.studio/blog/ (pricing math, migration, what to ask vendors) - https://frontmat.studio/blog/opening-a-studio-rules-by-state.html (opening a studio: health club laws, bonds, presale rules, sales tax on classes and waiver rules in all 50 states and DC, one row each, linking a sourced guide per state at /blog/opening-a-studio-in-.html; our reading of the statutes as of 2026-10-14) - https://frontmat.studio/partners/ (the partner program for web designers, template sellers and studio coaches: what they earn and what they get) - https://frontmat.studio/partners/guide/ (how to put a studio's schedule on Squarespace, Showit, Wix, WordPress and the rest) - https://frontmat.studio/partners/tour/ (the partner program in two minutes, apply to paid, with chapters) - https://frontmat.studio/partners/directory/ (designers and coaches who build on Frontmat; listed, not vetted) - https://frontmat.studio/help/ (the help center: how to do the things a studio does in Frontmat, in the admin's own words, 33 short pages in seven groups) - https://frontmat.studio/help/getting-started/ (the whole setup in order, from the first sign-in to booking live: name and look, opening day and first class, the week and the room, Stripe, products, waiver, website, the app on a phone, first member) - https://frontmat.studio/help/connect-payments/ (connecting the studio's own Stripe account; no platform fee; what "verifying" means) - https://frontmat.studio/help/products/ (drop-ins, class packs and memberships; a founding tier that bills on opening day) - https://frontmat.studio/help/late-cancel-fees/ (late-cancel and no-show fees: the rule lives on the product the member booked with; 24-hour hold; one forgiveness per 30 days) - https://frontmat.studio/help/import-members/ (switching from Mindbody, Punchpass or any CSV: dry-run preview, credits and expiry, no emails until the studio sends one) - https://frontmat.studio/help/leads/ (Leads: everyone who signed up, joined the pre-opening list, came as a guest, followed a referral or signed in without booking; stages worked out from what they did; converted to a member on their first booking or purchase) - https://frontmat.studio/help/lead-follow-up/ (three emails over ten days in the studio's voice, on by default, stopping on a booking, a purchase or an unsubscribe; no tool or plan needed) - https://frontmat.studio/help/connect/ (signed outbound webhooks for Make, n8n, Zapier, HighLevel and MailerLite: seven events, retries, the payload and signature reference) - https://frontmat.studio/help/website/ (the embed on Squarespace, Showit, Wix, WordPress, Shopify, Webflow, GoDaddy) - https://frontmat.studio/privacy.html - https://frontmat.studio/terms.html Partners: web designers, template sellers and studio coaches can earn a referral fee when a studio they send stays with Frontmat, and get an embed, a guide and a practice studio for building studio sites. The studio's price is the same either way. Contact: hello@frontmat.studio. Built by Star Hero AI LLC.