Twenty studios. Twelve months. We build it with you.
Frontmat is booking software for boutique fitness studios. $99 a month, everything included, month to month, free export. The first twenty studios to run on it get more than the price, and we ask for something back.
A founder reads every application and answers within two business days.
Applications close December 31, 2026.
Twelve months from your first live class. The free months before it are on top.
What you get
An hour with a founder
We set up your schedule, floor plan, products, waiver and payments together. Switching? We import your members first and show you the dry run.
Free until you open
Up to 90 days, if you have not opened yet.
Three months free, then $49
Your first three months free from your first class, then $49 a month for the rest of your first year.
$99, locked through 2028
After your first year, for every location you run. It is written on your billing page.
A text line to the founders
Answered the same day on weekdays.
Features before they ship
New features on the demo studio first, and a note every month on what changed and which studio asked for it.
Listed here, for good
Your studio on this page as a Founding Studio, with a badge for your site.
$400 and $200 for referrals
Credited on your bill when a studio you refer pays its third month, and again at its twelfth.
What we ask
About eight hours over the year, none of them in the month you open. Tell us what breaks. Take one short call a quarter about what we build next. After your first paid month, write an honest review if you want to. Later, let us tell your story, with your numbers and your approval. You can say no to any of it and keep everything above.
- Month 0The setup hour60 min
- Weeks 1 to 4Text us every rough edge; one 20-minute call1 hour
- Month 1Five written questions15 min
- Month 2One reference call, if a prospect asks30 min
- Month 3The "what would make you leave" call; roadmap vote30 min
- Month 4Your review, after your first paid invoice. Honest, or not at all20 min
- Months 5 to 6The case study, with the numbers you choose to share45 min
- Month 6Second roadmap vote30 min
- Months 7 to 9Share your code with three owners you know20 min
- Month 9Third roadmap vote30 min
- Months 10 to 11A quote or a short video, optional20 min
- Month 12The exit interview. Renewal at $99 is automatic30 min
Who it is for
Founding Studios so far
The first wave is forming. Studios appear here as they are seated, each with a line of its own.
Every Founding Studio gets free and discounted software from Frontmat, so anything one says about us here carries that line.
The questions
What does locked through 2028 mean if you get bought?
The dates bind whoever owns Frontmat. Your export is free any time, so the promise costs us something to break.
Do I have to write a review?
No. We ask once, after your first paid month. Honest or not at all. We never ask for a rating and never edit a word.
Why not a free year?
Because a studio that pays $99 and says it is worth it is the only proof anyone believes, us included.
What if I open late?
Free until you open lasts 90 days. If six months pass with no class, the seat goes back to the pool and you keep your account on the normal trial.
Can I leave?
Any time, with 30 days' notice. You keep what you got. The founding rate and the lock end at your next invoice.
My members are in Mindbody.
We import them before the setup session and show you exactly what will land: balances, packs, class history.
Does this cover my own founding members?
Your presale is yours. Frontmat sells memberships that bill on your opening day, and caps your founding tier at what your room can hold. Some states regulate pre-opening sales; we point you to the rules.
What can I say when I refer a studio?
Anything true. Add this line: "I get a credit on my Frontmat bill when a studio I refer stays."
The terms are one page and you can read all of them.