The branded app is a monthly add-on almost everywhere but here
A member app with your studio’s name and icon is the feature owners describe as the one members notice. It is also the feature most platforms sell separately.
What it costs elsewhere
Mindbody's branded app runs $249 to $299 a month as an add-on (FitBudd), and Mindbody's own pricing page marks it "Add-on" on both Accelerate and Ultimate. Glofox includes the branded app on its Elite plan and lists it as an optional add-on on Essential and Boost. Its plans page prints no tier price and no app price, only that plans start at $99 a month. Momence charges "an additional cost of $250 per month on top of your existing Momence subscription" (Momence), and WellnessLiving lists a "Monthly White Label fee" of "$209 USD per location" (WellnessLiving).
Why it is priced this way
Native app-store apps cost the vendor real money: a build per studio, review cycles, and updates that have to ship through Apple and Google. The add-on price reflects that cost model. It also creates a tier, and tiers are how per-studio revenue grows without adding studios.
Frontmat is $99 a month flat. Every feature, every location, month to month. Card processing is Stripe’s published rate and goes to Stripe.
Start free, no sales callFree trial without a card. Your data exports any time, including after you cancel.What changes when it is a web app
Frontmat’s member app is installed from the browser in two taps and lands on the home screen with your icon and colors. There is no app store, so there is no per-studio build and nothing to price separately. It ships inside the $99. The tradeoff is real: a web app cannot do everything a native app can. For booking, credits, waitlists, and badges, it does not need to.
How to compare
When a vendor quotes a base price, ask what tier the branded app sits on and add it to the month-twelve number. Then ask whether the app is native or web, and what that means for how fast fixes reach your members.
Frontmat is $99 a month flat. Every feature, every location, month to month. Card processing is Stripe’s published rate and goes to Stripe.
Start free, no sales callFree trial without a card. Your data exports any time, including after you cancel.Sources: FitBudd's Mindbody pricing guide and the pricing and help pages of Mindbody, Glofox, Momence and WellnessLiving, read October 25, 2026.