Frontmat in under two minutes

This is the whole product on Willow & Oak Pilates, the demo studio we keep seeded so prospects can see real data. 1 minute 57 seconds, 12 scenes.

Transcript

• 0:00 This is Frontmat, studio software for boutique fitness: your own booking app, your schedule on your own website, the roster, and follow-up for everyone who asks. Ninety-nine dollars a month flat.
• 0:13 Home opens on what needs you. Attendance to mark, waivers to chase, a regular coming less often, and this week's leads.
• 0:23 Open a roster. Check people in, mark a no-show, move someone to another reformer. Walk-ins go straight in.
• 0:32 Members book from your own app. Pick a day, pick a class, pick the reformer. One tap, and it's theirs.
• 0:41 A member can bring a friend. Type a name, and the friend takes the reformer next to theirs.
• 0:47 Their next class, their credits, how far to the next milestone. Reminders and waitlist texts are included.
• 0:55 Every location on one schedule. A second studio is not a second bill.
• 1:02 Your schedule goes on your own website. One snippet, and a first-timer books a class and a reformer right on your page.
• 1:14 Everyone who asks about the studio lands in Leads, with where they came from. Frontmat follows up for you: three short emails over ten days, in your words, until they book.
• 1:27 Every person has one timeline. When a regular starts coming less often, you hear about it first, with a note ready to send.
• 1:36 Reports follow them from first hello to still coming three months later, and fill rate by class.
• 1:44 Frontmat. Ninety-nine dollars a month flat. Every feature, every location, month to month. Start free, no sales call.

What you saw, in order

1. Home opens on what needs you today: attendance to mark, waivers to chase, a regular coming less often, this week's leads, then the day's classes and how full they are.
2. The roster is the front desk: check in, no-show, move a member to another reformer, add a walk-in.
3. Members book from the studio's own app: pick a day, pick a class, pick the reformer.
4. A member brings a friend: type a name, and the guest takes the reformer next to theirs.
5. The Me page: next class, credits, milestones, and class history. Reminders and waitlist texts are included.
6. Every location on one schedule. A second studio is not a second bill.
7. The same schedule on the studio's own website: one snippet on their page, and a first-timer books a class and a reformer without being sent anywhere else.
8. Leads: everyone who asked about the studio, with where they came from, and the three follow-up emails Frontmat sends in the studio's words until they book.
9. One timeline per person: a member's 26 weeks of classes, the week attendance changed marked in words, and a note ready to send.
10. Reports: the funnel from first interest to still coming at 90 days, then fill rate by class.

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