Walla puts its prices on the page: $299 a location, $599 with the app included

September 21, 2026

Walla's pricing page has three plans on it and a number next to two of them. Core reads "$299/mo per location, billed monthly". Pro reads "$599/mo per location, billed monthly". Enterprise reads "Custom volume pricing per location". That is more than most of this category will tell you before a call. Mindbody's pricing page publishes one number, Starter at "Starting at $79 USD/month per location", and answers Accelerate and Ultimate with a sales conversation. So give Walla the point first. Then read the page the way you would read a lease.

The two numbers, and what sits between them

Core at $299 already carries what a studio calls the product: "Classes, appointments & enrollments", "Unlimited users", "Payroll & pay rate setup", "Ratings, reviews & Book-a-Spot", "Advanced reporting & AI dashboards". Pro at $599 adds the full marketing suite, lead tracking, two-way texting, and the branded studio app.

The gap is $300 a location a month. The same page sells the two headline Pro pieces on their own:

• Branded Studio App: "$149/mo", plus a "$500 one-time build fee", included in Pro
• Two-Way Texting: "$100/mo", included in Pro
• Google Business Profile Mgmt: "$149/mo"

So the a la carte route to those two features is $548 a month. Pro is $599. In year one Core with both add-ons runs $7,076 against Pro's $7,188, a difference of $112, because Pro waives the $500 build fee. After that first year the add-on route is $612 a year cheaper, and the $51 a month you pay to sit on Pro is buying the marketing suite. If the app is the only thing you want, price it where it is cheapest: $448 a month on Core, and the build fee is real money the first time. Either way, wanting the app moves you off $299. We found the same add-on everywhere else we priced an app.

Per location is the multiplier

"Per location" is on all three tiers. Two studios on Core is $598 a month. Three is $897, or $10,764 a year, before the app and before onboarding. Three on Pro is $1,797 a month, $21,564 a year. The volume discount lives in Enterprise, and Enterprise is the tier with no number on it, so the published price stops being published at exactly the size where the multiplication hurts. We ran this math for Mindbody and Glofox in per-location pricing is the multi-studio tax.

What the page does not price

Two things. The first is the card rate. There is no processing percentage anywhere on the pricing page. Stripe is named in the FAQ, and only about moving in: onboarding migrates "client profiles, payment histories, and credit card information via Stripe". Cards on file that travel is a strong answer. A processor is not a rate. Ask what you pay card present and what you pay online, and ask in writing.

The second is the term. The contract answer reads: "Walla offers a few different term lengths, and your pricing reflects the one you choose. Your consultant will walk you through the options and help you land on the fit that makes sense for your studio." Read that against the tiles, which say "billed monthly". Billed monthly is a billing cadence. It is not a commitment. $299 is the price at some term length, and the page does not say which one, so the number you end up with is the number you negotiate. Three lines to put in the email before you sign:

• Which term length is $299 tied to, and what is the month-to-month price?
• What is the rate at renewal, and does it renew by itself?
• What is the card processing rate, card present and online, in writing?

The onboarding line is priced plainly enough to plan around: "$429 one-time" for Signature, free if you self-guide with Essentials, and "Most studios complete their transition within 4 to 8 weeks". Note that the free tier of onboarding "does not include migration support". The exit side of all this is its own checklist.

The answer worth quoting back to everyone else

One FAQ on that page deserves to be copied across the category. The question is "Do you charge my clients any additional fees?" The answer is "Never. There are no convenience fees for booking on the mobile app or website, and we don't charge extra for first-time bookings. Your clients are your clients." Those last four words are the entire argument about marketplace commissions and new-client fees, which is where the Mindbody bill actually goes. Hold Walla to it. Hold the rest of them to it.

$299 today, $320 in July

Two comparison pages checked Walla this summer and recorded a different number. StudioBook says "Walla starts at $320 a month, per location" and dates its check to "30 July 2026". OfferingTree lists "Core at $320/month and Pro at $599/month" and says pricing was verified in July 2026. Both also report a tier that is gone: "A previously listed lower-priced Starter tier no longer exists." Walla's own page on 21 September 2026 says $299, and lists no Starter.

Neither number is being called wrong here. $21 a location a month is $252 a year per location, which is enough to matter across three addresses and not enough to argue about. The rule that falls out of it is the one every post here runs on: the vendor's live page beats a comparison table, and the vendor's live page beats your memory of it. Screenshot the tier you were sold on the day you sign it.

What $299 is the price of

Put the page back together and $299 is a true number with four conditions on it. It is the price for one location. It is the price without the app. It is the price at a term length the page does not name. And it sits next to a card rate the page does not print. Walla publishes the first two conditions in full, which is the point it earned in the first paragraph, and it is still not the number on the invoice. The location count, the term and the card rate are where a quote grows between the pricing page and the contract, and the page says as much in its own words: "your pricing reflects the one you choose".

So read a published price in this category by asking what it does not include yet. The app and the second location are on Walla's page, and the arithmetic above is what they do to $299. The term and the card rate are not, and the three questions above are how you get them in writing. Ask the same of anyone who prints a number, because a price that moves with the location count, the term and the card rate is a starting point, however clearly it is printed.

The alternative is one number that does not move. At Frontmat the member app is inside the price and installs from the browser, so there is no build fee to waive. A second location is included, not multiplied. There is no term to choose because the plan is month to month, and card processing is Stripe's published rate and goes to Stripe. Each of the four conditions answers the same way, and that is the only reason one number can stay one number.