Walla puts one price on the page: $299 a location, and Pro is a call

September 21, 2026 · Updated October 25, 2026

Walla's pricing page has two plans on it and a number next to one of them. Core reads "$299/mo per location, billed monthly," under the words "Starting at." Pro has no price at all, just "Growing fast? Let's talk about Pro:" and a "Let's talk" button. That is more than most of this category will tell you before a call. Mindbody's pricing page publishes one number, Starter at "Starting at $79 USD/month per location", and answers Accelerate and Ultimate with a sales conversation. So give Walla the point first. Then read the page the way you would read a lease.

The one number, and what sits above it

Core at $299 already carries what a studio calls the product: "Classes, appointments & enrollments", "Unlimited users", "Payroll & pay rate setup", "Ratings, reviews & Book-a-Spot", "Advanced reporting & AI dashboards". Pro adds the full marketing suite, lead tracking, two-way texting, and the branded studio app, and the page prints no price for it.

With no price on Pro there is no gap to measure. One of the headline Pro pieces is sold on its own, on Walla's branded app page:

• Branded app: "$169/mo", with the line "Currently $149 until Nov 1, 2026."
• The Walla app under Walla's own name: "Free", with "No cost to your studio with all Walla plans"

The page says the two apps have the "Same powerful features in both. The only difference is whose name is on the App Store." Two-way texting appears only as "Two-way texting included" under Pro, with no price of its own, and neither page prints a build fee. So putting the studio's own name on the app is listed at $169 a month, and the full marketing suite costs whatever the Pro call says. Either way, wanting the app moves you off $299. We found the same add-on everywhere else we priced an app.

Per location is the multiplier

"Per location" is printed next to the $299. Two studios on Core is $598 a month. Three is $897, or $10,764 a year, before the app and before onboarding. Pro has no number to multiply. For more than one site the FAQ says to "Reach out for multi-location pricing details," so the published price stops being published at exactly the size where the multiplication hurts. We ran this math for Mindbody and Glofox in per-location pricing is the multi-studio tax.

What the page does not price

Two things. The first is the card rate. The only percentage on the pricing page is a 3.9% fee called Walla Offset, which your clients pay at checkout if you turn it on. The rate you pay is not printed. Stripe is named in the FAQ, and only about moving in: "With Signature or Premier onboarding, yes. We can automatically migrate client credit card information directly to Stripe from your previous studio management platform." Cards on file that travel is a strong answer. A processor is not a rate. Ask what you pay card present and what you pay online, and ask in writing.

The second is the term. The contract answer reads: "Walla offers a few different term lengths, and your pricing reflects the one you choose. Your consultant will walk you through the options and help you land on the fit that makes sense for your studio." Read that against the tiles, which say "billed monthly". Billed monthly is a billing cadence. It is not a commitment. $299 is the price at some term length, and the page does not say which one, so the number you end up with is the number you negotiate. Three lines to put in the email before you sign:

• Which term length is $299 tied to, and what is the month-to-month price?
• What is the rate at renewal, and does it renew by itself?
• What is the card processing rate, card present and online, in writing?

Onboarding has no price on the page. The FAQ names "Signature or Premier onboarding" as the way your members' cards move over, and answers how long switching takes with "Go live as fast as you want, in weeks, not months." Ask what each onboarding level costs and which one your migration needs. The exit side of all this is its own checklist.

The answer worth quoting back to everyone else

One FAQ on that page deserves to be copied across the category. The question is "Do you charge my clients any additional fees?" The answer is "Walla never adds booking or convenience fees of its own, on the app or website, and there's no extra charge for first-time bookings." It goes on to offer Walla Offset, which "adds a 3.9% fee that your clients pay at checkout instead of you," and calls that "your call, not ours." It ends "Your clients are your clients." Those last four words are the entire argument about marketplace commissions and new-client fees, which is where the Mindbody bill actually goes. Hold Walla to it. Hold the rest of them to it.

$299 today, $320 in July

Two comparison pages checked Walla this summer and recorded a different number. StudioBook says "Walla starts at $320 a month, per location" and dates its check to "30 July 2026". OfferingTree lists "Core at $320/month and Pro at $599/month" and says pricing was verified in July 2026. Both also report a tier that is gone: "A previously listed lower-priced Starter tier no longer exists." Walla's own page said $299 on September 21, 2026, says it again on October 25, 2026, and lists no Starter.

Neither number is being called wrong here. $21 a location a month is $252 a year per location, which is enough to matter across three addresses and not enough to argue about. The rule that falls out of it is the one every post here runs on: the vendor's live page beats a comparison table, and the vendor's live page beats your memory of it. Screenshot the tier you were sold on the day you sign it.

What $299 is the price of

Put the page back together and $299 is a true number with four conditions on it. It is the price for one location. It is the price without the app. It is the price at a term length the page does not name. And it sits next to a card rate the page does not print. Walla prints the first two conditions: "per location" on the pricing page and $169 for the app on its branded app page. That is the point it earned in the first paragraph, and $299 is still not the number on the invoice. The location count, the term and the card rate are where a quote grows between the pricing page and the contract, and the page says as much in its own words: "your pricing reflects the one you choose".

So read a published price in this category by asking what it does not include yet. The app and the second location are on Walla's pages, and the figures above are what they do to $299. The term and the card rate are not, and the three questions above are how you get them in writing. Ask the same of anyone who prints a number, because a price that moves with the location count, the term and the card rate is a starting point, however clearly it is printed.

The alternative is one number that does not move. At Frontmat the member app is inside the price and installs from the browser, so there is no app fee on top. A second location is included, not multiplied. There is no term to choose because the plan is month to month, and card processing is Stripe's published rate and goes to Stripe. Each of the four conditions answers the same way, and that is the only reason one number can stay one number.

Updated October 25, 2026: Walla's pricing page now prints one price, $299 per location, and no longer prices Pro, Enterprise, add-ons or onboarding; the branded app is $169 a month on its own page, and the client-fee answer now includes an optional 3.9% fee called Walla Offset.